Gene was born Yevgeniy Alksnin but usually goes by the closest English translation of Gene Alder to make life easier for those that he works with.
He is a co-founder and a managing partner of the BloomAlder advertising agency. He likes to drink espresso and listen to the sound of rain while he works.
His primary responsibilities are managing the execution of large online advertising campaigns across platforms such as Google, Bing, YouTube, and Facebook. BloomAlder currently manages over a million dollars in advertising spend per year.
His philosophy of influence includes marrying data-driven, strategic thinking with an empath’s ability to project themselves into the unique reality of a particular audience.
He calls the synergy of these two diverse mindsets the art of influence hacking.
data + empathy = influence hacking
The result is an effective and visceral messaging experience for the target customer, messaging that feels relevant and tailored to that customer, messaging the customer appreciates and rewards with brand loyalty.
Gene’s Research Background
Gene spent several years working in behavioral psychology research at the University of California, Santa Barbara where he picked up the valuable habit of thinking analytically and statistically about behavior across large groups of people.
Gene ran studies that focused on understanding will power with the hope that the findings could help promote positive behavior changes in our society in discovering new ways to strengthen people’s will power when they need it most — quitting smoking, eating healthy, exercising, etc.
He has not yet pursued his PhD because unfortunately advertising pays better.
Gene’s Philosophy of Influence
Gene believes in human nature and that if you don’t make something either very easy or in line with people’s deepest, selfish drives, they won’t likely take action on it. Even if that action is incredibly positive for them — when was the last time that most people have exercised?
At the same time, Gene doesn’t condone manipulation or coercion, because they are not healthy, long term strategies for a business. Many companies burn wonderful, hard-earned customer relationships when the brand attempts being manipulative and inauthentic as most customers can intuitively sense manipulation.
The key is to be aware of the target customer’s deepest motivations and speak their language so they feel understood. So they feel that they can come in from the rain, feel safe and enjoy a cup of [insert product or service name here].
Gene loves talking influence, advertising, and marketing so feel free to email him: gene@bloomalder.com